User Guide

Who can use this site?

Who can use this site?

The table below highlights who is eligible to access the VisitBritain and VisitEngland collection for non-commercial tourism related purposes.

  Galleries Full Access Toolkits
VisitBritain/VisitEngland Staff Y Y Y
VisitBritain/VisitEngland Suppliers Y Y Y
VisitBritain/VisitBritain partnerships Y Y Y
Strategic partners
Y Y *
Tourism organisations Y Y *
VisitBritain/VisitEngland licensees Y Y *
Travel Trade Y  n/a *
Press and Media Y  n/a  n/a

To enjoy the full site experience please register with us.

Registration is easy and free. Activations may take up to 24 hours but once logged on you can search, browse assets, create, send and share lightboxes as well as order assets for non-commercial tourism related promotional purposes. 

Should you have any queries regarding your registration please contact the support team here

*Please note that the Toolkits are only visible to eligible users and working directly with VisitBritain or VisitEngland only. Organisations may apply for access to specified toolkits by contacting VisitBritain Images Manager

Further details on accessing our site are provided below. Terms and conditions apply to all users.

VisitBritain and VisitEngland Staff

Any User who registers with an email address of or

VisitBritain and VisitEngland Suppliers

In order for a supplier (creative agency/print/design/production/website/Influencers) working on behalf of VisitBritain or VisitEngland to be given full access to the collection, staff are kindly asked to confirm details of the new supplier to the VBi support team. Please provide the supplier name, contact name, project description and timeline. Without this a supplier will be declined access.

VisitBritain and VisitEngland Partnerships

VisitBritain and VisitEngland staff may invite travel trade companies to register to the site for full access to the collection, if they are working on joint Campaigns or projects.

In order for a travel trade company to be given full access to the collection VisitBritain or VisitEngland staff are asked to confirm the project and contact details of the company who will be submitting their registration, to the VBi support team. Without staff confirmation, travel trade companies will be given restricted access as normal.

VisitBritain Strategic Partners

  • Visit England
  • Visit Scotland
  • Visit Wales
  • Northern Ireland Tourist Board
  • London & Partners
  • Visit Guernsey
  • Jersey Tourism
  • Isle of Man Tourism

Tourism Organisations

  • Non-Departmental Public Bodies
  • UK Sub National Umbrella Organisations ie:
    Welcome to Yorkshire
    Tourism South East
    London & Partners
    South West Tourism Alliance
  • UK Destination Management Organisations
  • UK Local Tourism Partnerships
  • UK Local Government Council Tourism Department
  • All British Council Offices -UK and Overseas
  • Foreign and Commonwealth Offices -UK and Overseas
  • Any other body or project funded by DCMS
  • National Olympic and Paralympic Committees -UK and overseas

VisitBritain Licensees

  • Chelsea Magazine (Britain Magazine)
  • Morris Visitor Publications (London Planner)
  • River Publishing (Imagination)

Travel Trade Companies

Tour Operators, Travel Agents, Hotels, B&B's, Self Catering, Caravan/Camping
Accommodation, Airlines, Rail and Bus companies
Conference Centres and Educational bodies

Travel Trade are invited to access a dedicated area where VisitBritain have made available up to 3500 images and selected footage clips from its archive. These assets may be used for UK tours and promotions at no charge for up to 2 years – please read the terms and conditions for further detail on usage. These images are also available to view within the Galleries on the homepage.

Selected VisitBritain images and footage clips may be licensed at

Press & Media

National & International Press and Media are invited to access a dedicated area where VisitBritain and VisitEngland have made available a core set of images and footage clips from its archive. Some of these assets are also available to view within the Galleries on the homepage.

These assets may only be used when highlighting the destinations of England, Scotland, Northern Ireland, Wales and the Channel Islands at no charge for 2 years – please read the terms and conditions for further detail on usage.

Please use the creditline which accompanies the relevant image or film clip.

Press writing articles on non-travel/tourism subjects that feature the UK are not eligible.

Eligible Press

  • National newspapers
  • Regional newspaper
  • Consumer magazine
  • Travel magazine
  • Trade magazine
  • Radio
  • TV
  • National newspaper website
  • Regional newspaper website
  • Portals and lifestyle websites - travel and non-travel
  • Blogs - travel and lifestyle
  • Online travel trades

News - any general news article mentioning VisitBritain

Editorial - opinion pieces, written by journalists, e.g. editor's opinion

Feature - (Including all travel pieces) features on Britain or individual places as a tourist destination, case studies of particular places, features on VisitBritain campaigns

Letter - article written by a reader to a publication relating to holidaying in Britain

By-lined article - any article written by a VisitBritain or VisitEngland spokesperson

Other - any other article type which doesn't fall into one of the above categories but which is connected to the promotion of tourism in Britain/VisitBritain

If your user group is not represented above and you would like access for non-commercial tourism related purposes only, please register on the site. This will be approved if appropriate or the support team will contact you for further detail. Otherwise contact the VisitBritain Images Manager