About Us

VisitBritain Background

The British Tourist Authority (BTA) currently operates two distinct marketing bodies, VisitBritain (VB) and VisitEngland (VE) and both are funded by the Department for Culture, Media and Sport (DCMS) to promote Britain and England both overseas and at home as a tourist destination and to lead and co-ordinate the domestic marketing of England.

Both marketing bodies work in partnership with the national tourist boards of Northern Ireland, Scotland and Wales to promote an attractive image of Britain/England.  We provide impartial tourism information and gather essential market intelligence and insights for the UK tourism industry.

With dedicated staff in 23 offices around the globe, VisitBritain operates in 21 overseas markets offering immediate returns or long-term promise, as well as a strong digital presence, which connects us with a global audience accounting for 74% of inbound tourism spend. Our overseas offices work closely with British diplomatic and cultural staff, the local travel trade and media to stimulate interest in Britain.

VisitEngland operates predominantly in the UK and is based in the same offices as VisitBritain in London.

In the UK both VE and VB have strategic partnerships with other organisations, such as theBritish Council, UKTI and Foreign and Commonwealth Office, the British Incoming Tour Operators Association, the British Hospitality Association and the UK Immigration Service.

Our Funding

In 2015/16 our core Grant-in-Aid from the DCMS is £19.6 million.

As a trusted partner in the GREAT campaign, we have been allocated responsibility for £15 million in 2015/16 to build the intention to travel to Britain as well as £2 million over four years to promote Loch Ness and Inverness, additional funds to promote the Tour de Yorkshire and £4.4 million for a Chinese visa refund scheme.

As the principal international delivery partner in support of VisitEngland for the Northern and South West Growth Funds, and for the wider GREAT Challenge funds, VisitBritain receives funding to implement agreed promotional activity in identified target markets.

VisitBritain is the trading name for the British Tourist Authority (BTA) which has been in existence since the 1969 Development of Tourism Act, with VisitBritain in its current form standing since 2009 when responsibility for marketing England to the British was passed to VisitEngland.

For more information about VisitBritain and VisitEngland's roles, structure, funding and performance, see their corporate websites at www.visitbritain.org and www.visitengland.org

GREAT Britain Campaign

Since 2011, VisitBritain has been running an ambitious four-year £100 million match funded marketing programme, and a multi-million pound GREAT image campaign, working with Government and a vast range of partners, including UK Trade & Investment (UKTI), Foreign & Commonwealth Office (FCO), the British Council and the Department for Culture, Media & Sport (DCMS). For further information on the Campaign click here.

Our image and tactical campaigns work hand in glove - our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings. For further information on the GREAT Campaign click here.

Who can use the site?

The table below highlights who is eligible to access the VisitBritain and VisitEngland collection for non-commercial tourism related purposes.

  Galleries Full Access GREAT Toolkit
VisitBritain/VisitEngland Staff Y Y Y
VisitBritain/VisitEngland Suppliers Y Y Y
VisitBritain/VisitBritain partnerships Y Y Y
Strategic partners
Y Y *
Tourism organisations Y Y *
VisitBritain/VisitEngland licensees Y Y *
Travel Trade Y  n/a *
Press and Media Y  n/a  n/a

To enjoy the full site experience please register with us.

Registration is easy and free. Activations may take up to 24 hours but once logged on you can search, browse assets, create, send and share lightboxes as well as order assets for non-commercial tourism related promotional purposes.

Should you have any queries regarding your registration please contact the support team here

*Please note that the Toolkits are only visible to eligible users and working directly with VisitBritain or VisitEngland only. Organisations may apply for access to specified toolkits by contacting VisitBritain Images Manager jasmine.teer@visitbritain.org.  

Further details on accessing our site are provided below. Terms and conditions apply to all users.

VisitBritain and VisitEngland Staff

Any User who registers with an email address of name@visitbritain.org or name@visitengland.org

VisitBritain and VisitEngland Suppliers

In order for a supplier (creative agency/print/design/production/website/Influencers) working on behalf of VisitBritain or VisitEngland to be given full access to the collection, staff are kindly asked to confirm details of the new supplier to the VBi support team. Please provide the supplier name, contact name, project description and timeline. Without this a supplier will be declined access.

VisitBritain and VisitEngland Partnerships

VisitBritain and VisitEngland staff may invite travel trade companies to register to the site for full access to the collection, if they are working on joint Campaigns or projects.

In order for a travel trade company to be given full access to the collection VisitBritain staff are asked to confirm the project and contact details of the company who will be submitting their registration, to the VBi support team. Without staff confirmation, travel trade companies will be given restricted access as normal.

VisitBritain Strategic Partners

  • Visit England
  • Visit Scotland
  • Visit Wales
  • Northern Ireland Tourist Board
  • London & Partners
  • Visit Guernsey
  • Jersey Tourism
  • Isle of Man Tourism

Tourism Organisations

  • Non-Departmental Public Bodies
  • UK Sub National Umbrella Organisations ie:
    Welcome to Yorkshire
    Tourism South East
    London & Partners
    South West Tourism Alliance
  • UK Destination Management Organisations
  • UK Local Tourism Partnerships
  • UK Local Government Council Tourism Department
  • All British Council Offices -UK and Overseas
  • Foreign and Commonwealth Offices -UK and Overseas
  • Any other body or project funded by DCMS
  • National Olympic and Paralympic Committees -UK and overseas

VisitBritain Licensees

  • Chelsea Magazine (In Britain Magazine)
  • Morris Visitor Publications (London Planner, Britain Planner)
  • River Publishing (Imagination)

Travel Trade Companies

Tour Operators, Travel Agents, Hotels, B&B's, Self Catering, Caravan/Camping
Accommodation, Airlines, Rail and Bus companies
Conference Centres and Educational bodies

Travel Trade are invited to access a dedicated area where VisitBritain have made available up to 3500 images and selected footage clips from its archive. These assets may be used for UK tours and promotions at no charge for up to 2 years – please read the terms and conditions for further detail on usage. These images are also available to view within the Galleries on the homepage.

Selected VisitBritain images and footage clips may be licensed at www.gettyimages.com

Press & Media

National & International Press and Media are invited to access a dedicated area where VisitBritain and VisitEngland have made available a core set of images and footage clips from its archive. Some of these assets are also available to view within the Galleries on the homepage.

These assets may only be used when highlighting the destinations of England, Scotland, Northern Ireland, Wales and the Channel Islands at no charge for 2 years – please read the terms and conditions for further detail on usage.

Please use the credit line which accompanies the relevant image or film clip.

Press writing articles on non-travel/tourism subjects that feature the UK are not eligible.

Eligible Press

  • National newspapers
  • Regional newspaper
  • Consumer magazine
  • Travel magazine
  • Trade magazine
  • Radio
  • TV
  • National newspaper website
  • Regional newspaper website
  • Portals and lifestyle websites - travel and non-travel
  • Blogs - travel and lifestyle
  • Online travel trades

News - any general news article mentioning VisitBritain

Editorial - opinion pieces, written by journalists, e.g. editor's opinion

Feature - (Including all travel pieces) features on Britain or individual places as a tourist destination, case studies of particular places, features on VisitBritain campaigns

Letter - article written by a reader to a publication relating to holidaying in Britain/VisitBritain

By-lined article - any article written by a VisitBritain spokesperson

Other - any other article type which doesn't fall into one of the above categories but which is connected to the promotion of tourism in Britain/VisitBritain

If your user group is not represented above and you would like access for non-commercial tourism related purposes only, please register on the site. This will be approved if appropriate or the support team will contact you for further detail. Otherwise contact the VisitBritain Images Manager Jasmine.teer@visitbritain.org


About VisitBritain Images

A non-commercial picture and film lending library designed to support British tourism was first launched in 1929 as part of the Travel and Industrial Development Association (TIDA) and soon became the British Travel Association after the war.

When the British Tourist Authority was created by statute, it launched its picture library as Britain on View in 1969. The British Tourist Authority now VisitBritain launched two online image libraries in 2009.

VisitBritainimages.com is the online resource of contemporary and archive assets available for non-commercial tourism related purposes. Selected VisitBritain images and footage clips may be licensed for commercial use at www.gettyimages.com


VisitBritain Footage

VisitBritain is proud to own archive footage of the Travel and Industrial Development Association (TIDA) - a collection of informative and entertaining documentary tourism films of Britain produced by Marion Grierson, some silent and some with sound.

Following the war, the British Travel Association was formed and tourism films were commissioned to help the promotion of Britain worldwide.

The collection is a fascinating view of Britain over the last 90 years and VisitBritain have made an initial collection of over 2,000 clips available online. Contemporary footage highlighting Britain is also available online.


Submit your imagery to VisitBritain Images

If you have noticed gaps in our collection or would like to extend promotions of your property, destination or attraction and have the necessary rights in place to distribute them for non-commercial tourism related purposes, VisitBritain would like to hear from you. We accept still and moving imagery. To find out how to submit to VisitBritain Images contact Jasmine.teer@visitbritain.org


VisitBritain Shoot Management

Over the last decade, VisitBritain has commissioned hundreds of photo shoots and has worked with strategic partners, accommodation providers, attractions, and destinations throughout the UK to build a specialist collection of high quality marketing imagery.

With over 50,000 images showcased online and a further 500,000 archived transparencies, we pride ourselves on having one of the most unique photographic collections covering Britain and British life.

We continue to refresh our collection annually as well as offer our skills and knowledge to any tourism related businesses whose aim is to create high quality promotional imagery.

VisitBritain offers a full shoot management service from initial concept through to post production. This service includes a dedicated Photographic Manager or Art Director who will oversee the entire shoot and arrange photographers, models and necessary contracts as well as provide professional art direction to ensure high quality shoots are delivered on time and within budget.

For further information contact Jasmine.teer@visitbritain.org